Jake Gyllenhaal - Brokeback Mountain

Heath Ledger and Jake Gyllenhaal in "Brokeback Mountain" wearing Rockmount shirts.

So "Brokeback Mountain" did not win the All-Around Champion award at the Oscar rodeo after all, despite odds in its favor. Its upset on Sunday is the stuff of cowboy legend, if not quite the Alamo. But the movie can lay claim to an achievement that no other film of 2005 can. With its representation of two plain cowboys who fell in love in plain old Western wear, it hit the fashion bull's-eye. Cowboy boots, snap-button shirts and big ol' belt buckles — standards that have come and gone several times before — are striding back into style.