Heath Ledger and Jake Gyllenhaal
Kimberley French
Heath Ledger and Jake Gyllenhaal in "Brokeback
Mountain"wearing Rockmount shirts.
SO "Brokeback Mountain" did not win the
All-Around Champion award at the Oscar rodeo
after all, despite odds in its favor. Its upset
on Sunday is the stuff of cowboy legend, if not
quite the Alamo. But the movie can lay claim to
an achievement that no other film of 2005 can.
With its representation of two plain cowboys who
fell in love in plain old Western wear, it hit
the fashion bull's-eye. Cowboy boots,
snap-button shirts and big ol' belt buckles —
standards that have come and gone several times
before — are striding back into style.
